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	<title>Brooke Baldwin</title>
	<link>http://www.brookebaldwin.com</link>
	<description>My thoughts on things worldy, or not.                            Copyright 2005-2010</description>
	<lastBuildDate>Thu, 21 Jan 2010 15:44:08 +0000</lastBuildDate>
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	<item>
		<title>Status Update :: 2010</title>
		<description><![CDATA[It&#8217;s been almost a full year since my return to the Big Apple and much has happened:I&#8217;ve worked as Principle Usability Architect for DIRECTV Latin America and done things like created a mobile DVR scheduler interface, created a &#8216;My Account&#8217; customer self-maintenance application for the websites,and  architected an entire sports portal. Not bad.On a personal [...]]]></description>
		<link>http://www.brookebaldwin.com/2010/01/21/status-update-2010/</link>
			</item>
	<item>
		<title>I heart Facebook, sorta</title>
		<description><![CDATA[Facebook is one of the most compelling applications that I&#8217;ve been using recently. And yet, it&#8217;s usability sucks.Why oh why can they get some things so right, like how easy it is to tag someone in a photo, and still get some things so so wrong: I can&#8217;t remember if I&#8217;ve friended someone or not, [...]]]></description>
		<link>http://www.brookebaldwin.com/2010/01/21/i-heart-facebook-sorta/</link>
			</item>
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		<title>&#8216;Generations&#8217;, continued</title>
		<description><![CDATA[Profound differences in generational cohort groups have been noticed and analysed at length in Strauss and Howe&#8217;s 1991 epic tome &#8216;Generations&#8217;.  The text has served as a directional change in my approach for differentiating appropriate design and interaction methods when creating new websites or applications. A couple of months ago I found myself flipping through the [...]]]></description>
		<link>http://www.brookebaldwin.com/2009/03/11/generations-continued/</link>
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		<title>I Heart TED, too</title>
		<description><![CDATA[Virginia, I couldn&#8217;t agree more.
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		<link>http://www.brookebaldwin.com/2009/01/24/i-heart-ted-too/</link>
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		<title>I ride</title>
		<description><![CDATA[One of the very few things that I will miss about living in St. Louis is the close proximity of snowboarding.  Though the season is as short as the runs and more time is spent riding the lifts, Hidden Valley has been a great pleasure to me.  Adios, HV.

love,
b
]]></description>
		<link>http://www.brookebaldwin.com/2009/01/23/i-ride/</link>
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		<title>Why Focus Groups are a Bad Idea</title>
		<description><![CDATA[Over the years I&#8217;ve had a chance to both run and participate in focus groups. I&#8217;ve run them for work experiments and I&#8217;ve participated in them for consumer products research.  And I&#8217;ve always thought they were a bad idea.
Marketing professionals around the world rely on these archaic, anachronistic studies to validate the products they&#8217;re trying [...]]]></description>
		<link>http://www.brookebaldwin.com/2009/01/15/why-focus-groups-are-a-bad-idea/</link>
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	<item>
		<title>Cognitive overload</title>
		<description><![CDATA[Short post.
The effect of driving while talking on the phone, whether using a hands-free device or not, are the same. Cognitive responses are overloaded and equivalent to driving while drunk.  Maybe these people can get some legislation passed.
Put down the phone. Let it roll to voicemail. Try not to kill someone.
]]></description>
		<link>http://www.brookebaldwin.com/2009/01/11/cognitive-overload/</link>
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		<title>Big Projects Often Fail</title>
		<description><![CDATA[In the past decade the most successful development projects that I&#8217;ve been a part of have always been on small, high functioning teams. Large projects are often too bureaucratic and meandering in focus to hit deadlines and produce even core functionality according to the project plan.
And here&#8217;s some proof of that happening, once again.
Why is [...]]]></description>
		<link>http://www.brookebaldwin.com/2009/01/10/big-projects-often-fail/</link>
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		<title>Taye Diggs is not 5&#8242;10&#8243;</title>
		<description><![CDATA[It was Fall 1999, the West Village, New York. My friend Liza was having a party and my date and I arrived as the party was in full swing. She greeted me at the door with, &#8220;Holy shit, Taye Diggs is at my party.&#8221; You know, the actor from &#8216;Stella Got her Groove Back&#8217;? At [...]]]></description>
		<link>http://www.brookebaldwin.com/2008/12/25/taye-diggs-is-not-510/</link>
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		<title>A New Yorker in St. Louis</title>
		<description><![CDATA[The funniest thing happened to me at work long ago.
I got yelled at for being unprofessional.
So let&#8217;s look at that sentence. I got yelled at for being unprofessional.
According to my pal, dictionary.com,
The essential feature of irony is the indirect presentation of a contradiction between an action or expression and the context in which it occurs.
Let&#8217;s [...]]]></description>
		<link>http://www.brookebaldwin.com/2008/12/14/a-new-yorker-in-st-louis/</link>
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