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 Brooke Baldwin » Resume



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Resume for Brooke Baldwin


Demonstrated over 13 years experience with usability, interaction design, and business analysis for web and application development. Conducted usability studies and managed all stages of user-centered design process. Engagement lead and primary liaison between multiple business units and technology teams during full life-cycle development process.

Selected Clients include: CBS, JPMorgan, Morgan Stanley, Bank of America, BusinessWeek Online, CIGNA, American Express, Pfizer, Department of Homeland Security (TSA), and Eli Lilly.


INDEPENDENT AND MAD*POW (Feb 2010 - Present) Consultant, Experience Designer New York, NY

• Primary experience designer for home healthcare clinical documentation application; conducted primary research, designed concepts, created detailed wireframes, collaborated with visual design and front-end development teams; primary client liaison

• Provided short-term interaction design for horse racing website; developed detailed wireframe extensions

• UX Designer for Microsoft Dynamics CRM 4.0 custom implementation for private insurance brokerage



DIRECTV (Feb 2009 - Feb 2010) Principle Usability Architect, New York, NY

• Primary usability architect for 9 DIRECTV Latin American websites

• Designed MiDIRECTV, a secure self-service online bill-pay and account management website

• Designed DIRECTV mobile DVR scheduler; designed DIRECTV sports portal


ENTERPRISE (Jan 2008 –Nov 2008) Lead Usability Architect St. Louis, MO

PHARMERICA/Kindred (Nov 2006 –Nov 2007) Sr. Business Analyst Louisville, KY

CBS (February 2006 – July 2006) Manager, User Experience and Business Analyst Team New York, NY

JPMORGANCHASE (June 2005 – Jan 2006) Release Manager & Usability Engineer New York, NY

MORGAN STANLEY (March 2004 – Feb 2005) Sr User Experience & Business Analyst New York, NY

DELOITTE CONSULTING (2000-2003) Senior Consultant New York, NY

ENJEWEL.COM (2000) Digital Asset Manager New York, NY

NEW YORK TIMES DIGITAL (1999) Marketing Associate New York, NY

THE WYLIE AGENCY (1999) Product Manager New York, NY

HEARST CASTLE (1996-1998) Tour Guide San Simeon, CA



General Tools: Microsoft Suite, Visio, Project, Camtasia Studio, Morae, Axure RP Pro, Adobe Fireworks



2011 Usability Professionals Association Conference, Education Committee Co-Chair; Speaker ‘Guide to Reading Body Language’

2010 Usability Professionals Association Conference, Experienced Practitioner Committee Co-Chair

2009 Usability Professionals Association Conference, Panels Committee Co-Chair

2008 Usability Professionals Association Conference, “Back-End Usability” Idea Market Presenter

2002-2006 New York University Guest Lecturer, School of Professional Studies Master’s Program


Masters of Science, Business and Technology (Web Publishing), New York University

Bachelor of Arts, English; University of California at Santa Cruz




Member - Cognitive Science Society

Member - NYC Chapter Usability Professionals AssociationMember - Usability Professionals Association

Human Factors International: Putting Research into Practice

Human Factors International: User Centered Analysis

Nielsen Norman Group: eCommerce UsabilityNielsen Norman Group: User Testing

E.piphany: Real-Time Manager E.piphany: Real-Time Developer

Deloitte Consulting Training: Strategic Sourcing

IBM: WebSphereIBM: Content Management

Edward Tufte: Presenting Data and Information

UC Berekeley: Cognitive Psychology


FOREIGN LANGUAGESpanish - Advanced Conversation; Intermediate Business